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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
RSVPs Closed
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Company & Title

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NY MilkLaunch
Friday
, 
September 
27
 at 
7:00pm
RSVPs Closed
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X

RSVP

RSVPs Closed
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The future of dairy is here.

The New York State Department of Agriculture and Markets, the New York Dairy Promotion Order (DPO) Advisory Board and VentureFuel are proud to welcome you to NY MilkLaunch, a new startup competition focused on accelerating product innovation for fluid-milk products in New York State.


50 qualified applicants from around the world entered a wide range of unique concepts from functional and enriched milk, to toddler and infant inspirations. We saw dairy based alcohol, upcycled integrations, international flavors, unique uses of whey and colostrum. In the end, 4 talented, up-and-coming companies were selected, and each given $15,000 stipends + elite mentorship to compete for $150,000 worth of support.


Introducing...

     SLATE MILK

     KARVIVA GOLD SAGE

     SUPERFRAU

     PURSUE HAPPINESS COLD BREW COWFFEE

 


Join us to watch these breakthrough products and dynamic founders face an expert panel of judges and 1000 consumers, who will determine which will be crowned the NY MilkLaunch Champion and receive prizing to take their products to the next level.


Live Streamed on YouTube Dec 8th 5-6:30 PM EST

Judges

Peter McGuinness

President, Chobani

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Roberta MacDonald

SVP,  Cabot Creamery CoOp

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Tom Allison

Head of Investments, Zx Ventures

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Nicky Jackson

Founder, RangeMe

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Keta Burke-Williams

VC, TMV (Trail Mix Ventures)

Tune-In to See Who Our Final Judge Will Be

Hannah Robbins

CMO, Kate's Real Food

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Larry Bailey

Chair, DPO Advisory Board

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Craig Bartlett

VC, 2x Partners

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Schedule

5:00 – 6:30 PM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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